Web Site Tip 4 - Sept 1, 2007
Target Your Market
Successful businesses know their market and target their marketing efforts to that market.
A successful web site is developed with a specific target visitor in mind. If you know your market this is not a difficult task. But it does take some thought.
To give your web site a defined purpose begin by asking yourself these questions:
- Who is the most important visitor to the web site?
- How will they find the web site?
- Why will they visit the site?
How will you gauge the success of the web site? Start by defining what your want your web site to do for your business. Defining this may not be as obvious as you think. Most defined purposes for a web site fall into one of these categories:
- Generate Leads
- Generate Revenue (E-commerce)
- Increase awareness of your products/services
- Enhance your existing advertising
- Reduce your advertising costs
- Customer Service
- Offer information
- Gather information
- Create or enhance your company's image
- Maintain/enhance credibility
- Provide efficient information exchange
While a well developed web site can accomplish all of these purposes it is extremely important to choose the one point that is most important to your business. You can then easily gauge the success of your web site to its defined purpose.
For more information about Defined Purpose Web Sites call Steve at 817-925-1726 or send a email message.
Next week's Successful Web Site Tip:
Your Web Site in the Media Mix
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